Project Description

A small selection from the many hundreds of retail ads I’ve created, designed, art directed or overseen.
‘Halloween’ showcases an innovative ‘Spooky Voices’ app, developed by AnalogFolk London, that gave shoppers an added reason to choose Sainsbury’s for their Halloween costumes.
Working in conjunction with Aardman, ‘Eggs’ is one of a number of films highlighting the fact that, while Tesco products and Sainsbury’s products might cost the same, they have very different values.

Creatives: Michael Durban and Tony Strong

This ‘Second babies’ promotion micro-targets parents of second babies, based on the insight that they’re much more likely to have the confidence to choose an own-brand nappy than first-time parents are.

Creative: Mary Wear