Project Description

Galaxy wanted to create and launch a new chocolate bar aimed at young women. Taking a cue from the bar’s contrasting flavours, I co-created ‘Galaxy Duets’, the first in a series of low-budget collaborations by contrasting artists. ‘Moon River’ became the most-shared viral track on Spotify within a week, and the bar itself sold out at launch.

Art Director: Michael Durban

Copywriter: Tony Strong