The British aren’t good at telling people how much they care about them, particularly their dads. For Father’s Day I oversaw the creation of a simple piece of technology that turned Tesco Extra stores all over the UK into the sets of Richard Curtis movies. An in-house BBH team designed and built a booking and recording system that let shoppers surprise their dads with one-minute messages of love, broadcast over the stores’ Tannoys.

Videos of Tesco’s #tannoytakeover were viewed over 1.5M times on social media.

Creative: Kate Murphy

Creative Directors: Michael Durban and Tony Strong

Technical team: Marcel Kornblum, Matt Bertocchi, Susan Liu, Faye Barber

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