Project Description

I oversaw the development and execution of Tim Riley’s magnificent film celebrating the one hundredth anniversary of the 1914 Christmas Truce, along with the strategy to manage the public response. One million copies of the chocolate bar featured in the ad were sold to raise money for the Royal British Legion, while the online documentaries alone were watched over a million times. The commercial was viewed over 20M times online.

Creative: Tim Riley

Creative Directors: Michael Durban and Tony Strong

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