Project Description

For budget reasons, Guinness faced a nine-month delay in making a new blockbuster ad in the famous ‘Good Things Come To Those Who Wait’ campaign. We were asked to create a low-cost, cross-platform campaign to keep their fans amused during the long, er, wait. So a drinker drumming his fingers seemed appropriate. The ad sparked a mini-craze, with over 37,000 Guinness fans making their own versions.

Concept, commercial and integrated campaign: Michael Durban and Tony Strong.

Website design: Michael Durban, Tony Strong and iChameleon.

Scroll down for more.