Project Description
Aviva wanted to communicate that they put people first and foremost. I led the team that created ‘You are the big picture’, an experiential campaign in which Aviva’s customers were turned into giant pictures on buildings from London to Mumbai. Those with interesting stories were turned into short films. And the public could use Facebook to get their picture projected onto a landmark building for their own moment of fame. It was a vast, never-been-done-before global project involving dozens of companies and creative specialists.
Concept creators and creative directors:
Michael Durban & Tony Strong
Facebook creative: Richard Peretti and Gary Lathwell
Website design: Tim Vance and Paul Knott
Experiential delivery: Not Actual Size / Icon
Projection and PR: Blue Rubicon